Required For Leading Company in Home Decor Europe
Category Manager / Product Line Manager
He will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of your duties. They must have a commercial mindset and full comprehension of marketing and sales principles. The goal is to increase sales and profitability of business to drive sustainable growth. Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
- Analyze data or insights to determine industry and consumer trends.
- Devise long-term development strategies for product categories.
- Develop exit strategies for unsuccessful products.
- Place appropriate orders to ensure product availability that meets consumer demands.
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.
- Collaborate with buyers and merchandisers to expand product categories.
- Make forecasts for product demand to ensure the sustainability of inventory.
- Assume responsibility of budget development and revenue for category.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with sales director to develop product sales strategies.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Min. 10 Yrs. as a Category Manager / Product Line Manager in Home Décor, Furnishing Product Line for Sourcing & Selling.